Elevate Springfield featuring Ryan Leake: Elevating Through the Power of Customer Experience, Successful Social Media, and Taking on the "Big Guys"

Summary

In this conversation, Ryan Leake shares his journey as the owner of Little Lincoln's Toy Shop, discussing his background, the challenges of starting a toy business, and how he adapts.  He highlights the unique selling points of his store compared to big box retailers, the importance of community involvement, and the success of his marketing strategies, particularly on social media. Ryan also emphasizes personal growth and mental health, offering insights into entrepreneurship and customer experience.

Takeaways

• The store focuses on unique and trendy toys not found in big box stores.
• Ryan emphasizes the importance of community involvement and local associations.
• Social media, especially TikTok, has been a successful marketing tool for the store.
• The store offers personalized gift-wrapping and assistance in finding the perfect gift.
• Ryan's personal growth journey has included focusing on mental health and self-care.
• He believes in the importance of customer service and creating memorable experiences.
• Ryan encourages promoting local businesses and supporting community dreams.

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