Elevate Springfield

Elevate Springfield featuring Shayna Gibbons Keeley: Elevating Through the Power of a Customer First Approach, Community, and Collaboration

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Summary

In this conversation, Robert visits with Shayna Gibbons Keeley, owner of SGK Boutique, shares her journey from a long career in retail to launching her own boutique. She discusses the importance of community, customer service, and continuous learning in her entrepreneurial journey. Shayna emphasizes the need for a customer-centric approach in retail, the significance of curating collections that cater to everyday women, and the value of engaging with the local community through events and collaborations. She also shares personal insights on growth and the importance of supporting local businesses.

Takeaways

  • Shayna has over 20 years of retail experience, starting from a young age.
  • Her grandmother's influence sparked her interest in retail and customer service.
  • The transition to entrepreneurship was driven by a desire for independence and community support.
  • SGK Boutique focuses on everyday women's wear, emphasizing quality and affordability.
  • Customer education on body proportions and styling is a key service offered at the boutique.
  • Shayna curates collections based on color palettes and versatility for multiple outfits.
  • Community engagement through events like girls' nights and local markets is vital for business growth.
  • Continuous learning, including SEO training, has significantly benefited her business.
  • Shayna believes in the power of local support and collaboration with other businesses.
  • Her advice for others is to keep learning and take the leap into entrepreneurship.

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SPEAKER_01

Welcome to Elevate Springfield, where we will dive into strategies and stories that help you rise to your full potential. Each episode, we'll talk about how you can take intentional steps to elevate your life and your business while making a meaningful impact on those around you. Along the way, we're gonna bring in the change makers from our community that are already elevating. We'll bring the actionable strategies, you bring the discipline and follow through, and together we can elevate Springfield. Alright, let's go, Springfield. Time to 10X your life, your business, all of it. Time to crush those goals, time to get after it. Let's go. You are listening to the Elevate Springfield Podcast. Robert Farrell here, certified 10x coach, speaker, and mentor here to bring you actionable strategies. You bring the discipline and follow through. And together, we're gonna Elevate Springfield. We're coming to you again from beautiful downtown Springfield in the big dog construction studio. Hey, we've got so much going on in Springfield right now. Make sure you are participating. Get out there, network with folks, be a part of the community, support local businesses, support local nonprofits, and let's go. We can all grow together. So, hey, another great episode for you today. We're gonna get right to our guest after the break. Hey, Springfield, when it comes to reliable, high-quality roofing, you don't want to leave things to chance. That's why you should reach out to Acosta Angeli Roofing, your local roofing expert serving Springfield and surrounding communities, from quick, dependable repairs to full replacement, from residential to commercial. They are your trusted pros. Call them today at 217-993-2748 or visit their website to book your free quote and inspection. Don't wait. A little leak now could lead to major damage later. Trust the local experts, protect your home, and get peace of mind with Acosta Angeli Roofing. All right, and we are back. Hey, I've been out of the studio a lot lately, and today is no different. I'm hanging out with Shayna over at SGK. That's Shayna Gibbons, Keeley Boutique. Shayna, how are we doing?

SPEAKER_00

Good. I'm doing great. How are you?

SPEAKER_01

Thanks for having me this morning. Yes, thanks for coming in. Yeah, excited to learn more about this. Of course, we'll talk about the Westside Market you guys. Yeah. But before we get into the business, let's just learn a little bit about Shayna. Tell us a little bit about your background.

SPEAKER_00

Yeah, so I have over 20 years of retail and kind of feel like I'm aging myself a little bit for that. But I've been in Springfield uh my whole life and started at the mall, which is crazy at the White Oaks Mall. Um, but uh yeah, 20 years of retail and uh for the last 17 years, I worked for a pretty big, well-known chain and was a district manager. So I had a couple different states. So I traveled a lot, but uh most people know me from being in the central market area. Okay. All right. Yep.

SPEAKER_01

So what got you into retail in the first place, like after high school? But you thought, hey, this is what I want to get into.

SPEAKER_00

So I started in high school, um, but I will always say it was my grandma. So my grandma was a district manager for AW Hot Dogs and Carousel. Okay. Um, so as a child, even when I was like six and seven, I would go with her to do the visits. And so I think she kind of gave me, I know it's not food, but I think she gave me that niche. She taught me how to do old school clock-in, time clocks. Also, my mom was a general manager for a car rental place. So I've always been in the customer service. And so I blame them a little bit for getting me that niche. Um, but uh, there's one thing I've always said is if you love retail, you love it. And if you hate it, you hate it. And that's it, it is what it is, but I love the people. And so I think they just kind of gave me that niche, and then I was like, this is what I want to do. So yeah, I started at 16. Awesome.

SPEAKER_01

Yep. And it was you grew up around here, don't really?

SPEAKER_00

I did, yeah. I was here in Springfield. I went to Taylorville and then came back to Springfield when I was like 17. Nice. Yeah.

SPEAKER_01

Nice. What'd you love most about being in that world, maybe at a young age, being in that retail environment?

SPEAKER_00

Um, is the people from meeting moms. I still have customers that shopped with me when I was, I call myself a baby. You know, I was in high school and they shop with me here. And it's just so great to see generation. And I think that's what I have always said is it's like a family to me. Um, and people don't realize how much it means to me to see them. So it's kind of like we're developing and growing together. So that was the biggest thing. That's awesome.

SPEAKER_01

So you spent all that time in the retail environment. And at some point, you decided, hey, I want to do my own thing, right? Yeah. When did it come about?

SPEAKER_00

So it's always kind of been in, you know, your back pocket. You always have dreams. Um, but one of the biggest things is there was a restructure that happened in 2024. And um I got niche that I was probably they were gonna restructure and I probably could have losed my job. So um I started thinking in May of 24, what does my future look like? I spoke with my husband and I was like, you know what? I'm just gonna wait until it happens, see just what happens. And then I woke up one day and I was like, I can do this. I have built a strong customer file and book, and I've done a lot with the community. And I think it's the scary part to step out of your comfort zone. And I'm not always the greatest in doing that. And I just woke up one day and I was like, I'm ready. And so what's funny is I had looked at this space in May and I don't even know why. And even customers were like, oh, this would be the perfect opportunity to open your own. And no one knew that there was a restructuring happening. And so in October of uh 2024, I lost my position and signed this like two weeks later. Yeah, yeah. And so we opened in a month, which was crazy, but I had already had the ideas and plans. And I will say the 17 years that I had with the company that I worked for, I learned so much. I went from a sales associate and worked my way up to a DSM. So I think the biggest thing is continuously learning to a skill set that you love. I still am learning so much to this day. Um, and one of the things that I struggled with working in a big corporate setting was pivoting. They don't really like to do that, which I totally understand. But I also noticed the customer first aspect, and I hate saying this, but it has changed over the years. And being in so many years of different generations, I've seen the up and down. Retail always has a hill. And I wanted to kind of change that and get back to real customer service, real education with the consumer. Um, because I do feel like it's different. And especially with telephones now. I even have my son sometimes work here and I have to get on him, like, phone is gone. Yep. So I just, and not that I do it too sometimes. I mean, I gotta watch, but I do think it's kind of good to go back to those basic skill sets that I feel like sometimes are missing.

SPEAKER_01

No doubt about it. And I think that's what differentiates a lot of our local businesses here. They do a really good job with the personal touch and also do the efficiencies with all the technology and everything as well. But the personal touch is what really gets people to come back to a little bit of a lot of people.

SPEAKER_00

It is very it is, and it's all it's the customer journey. I think that's what's great also with locals first, because you do see everybody that is part of the members, it's all community driven and it's all customer driven. And that is what really sets apart everybody.

SPEAKER_01

Absolutely. Now you mentioned the corporate world, a little slower moving. Yeah, that can be a especially for somebody that is more entrepreneurship, that can be very, very grinding on you.

SPEAKER_00

My whole career, even as a store manager, they're like, Shana, you need to be an entrepreneur. And I was told that, and I had great mentors and I loved them. They taught me so much. But when I worked and flipped and kind of was doing hybrid, so I was working in the field, but I also was at a corporate level. I learned so much knowledge. And I don't think that I would be successful today running my own business without that. But I also learned that I can do things and expand and I can pivot and change and really stay on the core, which is my customer focus. And that's one thing I think is great about being an entrepreneur and owning your own business. No doubt about it. Making those good, tough decisions. Yes, exactly.

SPEAKER_01

Yes. Now you're talking about the kind of the fear of jumping out into your own. Do you think the not necessarily the fear, but the fear of the layoff and then the layoff? Do you think that helps push through some of the?

SPEAKER_00

Yeah. And I feel like too, one of the biggest things is no one wants to fail in life, right? And so you feel like, okay, well, I know my skill set and there was a lot of opportunity that I had, but I just didn't feel in my gut and my heart that that was right and what I wanted to do. And I had been reached out by several of my customers and they're like, we support you. And I think the community coming together and saying we're here for you and my and my family was like, you can. And I just think I went through in 2020 a lot of personal life journeys with losing my dad and life is too short. And that is the biggest thing. And I think about, I don't want to go and think, oh, I could have. And so I think that biggest thing is fear and failure. And if you can surpass that and you have your family and your friends with you supporting you, you can totally do it. It's just got to take the jump.

SPEAKER_01

Come on, let's go.

SPEAKER_00

You do.

SPEAKER_01

So you took the jump. I did. So what was the the initial vision for the boutique here? What were you, what were your thoughts?

SPEAKER_00

So my initial is that I wanted a place where it's everyday women wear. Because one of the biggest things that I've always heard is a lot of people, you know, they don't always have to go places. And especially since COVID, we don't dress the same.

SPEAKER_01

Yeah, there's a lot less dressing up. We just do.

SPEAKER_00

I mean, we just don't. And I mean, even at a state job, there they can wear jeans now. Teachers can wear jeans now. So I wanted to make sure my core demographic is usually about 40 and older. And I wanted her to feel like a place she can have cute, trendy, affordable, but high quality pieces and not feel like it's too young or too old. Because you do hear that a lot. The other thing is I'm not huge on trends. And it probably is coming back from a very big background in the corporate world. Um, you see them, they're fast-selling pieces. But the thing is, is it doesn't bring longevity. And it's nice to have some of those pieces, but I really believe in having your core basics because when you go to a closet like a black shirt, you're always gonna go to that black shirt. So you need like 12 of them because you will wear it. So those are the things that's exactly that.

SPEAKER_01

Yeah, my daughters, they make fun of me because as they say I have like a cartoon character's closet because I've got like black t-shirt, black t-shirt, black t-shirt, black t-shirt, black t shirt.

SPEAKER_00

But the thing is, is if you throw a red in there, you're never gonna grab it. So I truly do try to talk with the customers about, and it is, it's closets because at the end of the day, you want things that you're actually gonna grab it toward towards. So I even do closet edits. So I've been to people's houses, I go and help my customers pull things that they don't need. If you haven't touched it, it needs to go. There's just a lot that can work with it. And then um, the other thing is body proportion because over the years, our bodies change and we get older and things shift and life happens. And sometimes one of the biggest things that we see is that people want to wear these trendy things, but they don't fit right. Not right for their right. So I wanted to make sure that I had short length and petites and tall. So that's one thing that sets us a little bit different than other places, is because it's really hard to find. But then we teach them about their body because we all think we know, like, oh, I have a high rise, I'm short waisted, I'm long waisted. You would actually be surprised a lot of people don't know that. Yeah. And it's okay. And so that's what we're here for. So that's kind of what's nice is I really get to take the time and teach them why this works and why this doesn't. And then once they see it, it makes starts making sense. And they're like, oh yeah, okay. Well, now I have long legs and I'm only like 4'11. So it's just those things. So that was the biggest thing I really wanted to make sure we brought Springfield because I do feel like it was it was a needed.

SPEAKER_01

It is so important, even with me. I'm not a tall guy. Yeah. Five'eight, five, nine, right in there, right? So I can't wear anything that's like flowy and long. Yeah. I look stupid.

SPEAKER_00

You will make yourself look shorter.

SPEAKER_01

You do not look good.

SPEAKER_00

Yeah, I always say the rule of thirds. Um, two-thirds, you know, a lot of people have a habit of cutting themselves in layers. You can make yourself look longer by adding layers. I'm a big fan of that, but everybody always wants to do 50-50. And that's the biggest problem is because you're making yourself cut right in half. Um, so there's so many little tricks that make people feel better and they can wear those trendy pieces, but it's just how to dress and style.

SPEAKER_01

So, how do you walk somebody through that? Somebody comes in, starts talking to you about that. What's your process?

SPEAKER_00

So, truthfully, it doesn't happen until they get in the fitting room. So, a lot of times they do have to warm up to you. So, the biggest thing is I do have people come out or I'm gonna get in the fitting room. And so getting that, and obviously it does build trust over time, but um, a lot of times people feel like they can't wear something. So that's where the styling comes in is the most important. So a lot of times I'd be like, Robert, okay, no, I need to see it because also I had some men's stuff last year, and I'm shocked how many men don't really know the size that they wear. You guys are wearing stuff like two times too big. And I'm like, okay, wait, hold on. Well, we do it too. And so having an expert actually adjust and show you, then you're like, oh yeah, these pants are too big, or hey, maybe they're too small. And so really getting them out and start styling in to start to see it. But I do go back and forth with them because I want them to be able to go home and take the skill set that they're bidding here and do it at their home.

SPEAKER_01

And I think that's super important. I think that really probably differentiates you from a lot of other folks is having those extra services based a lot on your experience in the past.

SPEAKER_00

It is, it is. Yep.

SPEAKER_01

So, how do you curate what you have here in the store?

SPEAKER_00

So I actually, um, if you look around, I go by color palettes, a little OCD on something. So I like it all to tell a story. So the biggest thing for me is there's certain color palettes that I I tend to choose during the season. We do go to market and we get to see great things of all different buyers, what's going in and trending. Um so I kind of take a little bit of what they have, but I also like to pull from a lot of different places because I don't think one brand is better than others. And it's nice to just again really capsule wardrobes that air everyday life that I can go and say, you know what, this will also go with that, but I can also stick it with these jeans. So multiple things. Um, I try when I curate my collection that I can at least make like six different outfits with it because that's really what we want.

SPEAKER_01

So I see all the clothes and everything, and I see some accessories too. What kind of accessories do you have?

SPEAKER_00

Yeah, so um belts are a huge one. Oh, and it's so funny because they're all coming back. Everything from the 90s is coming back. So I am really known for the adjustable belts. Um, and the reason we like them is because you can put them at your waist, but you can also put them with a dress. And so again, I'm all about keys of multiple wear. So I do a lot of the turn locks. They're easy. You don't have to do the old school belts, but we do a lot of, I would say belts mostly, and then a little bit of costume jewelry, more of your staple pieces, but really sticking to just our basic silver, gold, and mixed metal. I try to keep it clean and classic. And then I also partner with Forever Three Jewelry. Now she has stuff here too, and I'm actually wearing her earrings today, but they're Sararski Crystal, and she hand designs them. Yeah. And she actually comes in. I do a lot of pop-ups with her. Um, that's another thing that I do. I do a lot of girls' nights out. So we give them some wine from One Hope Winery. And then they do. And they always have a group of girls, and then I have a makeup artist that comes in. Um, and then I also have her with the jewelry because she can customize it. So um, we just had one about two weeks ago, and it was funny because it was like all teachers and they were all getting school.

SPEAKER_02

Yeah.

SPEAKER_00

Yeah. Yeah. And she just made lanterns, but we sell some of her stuff here too, which is kind of nice. So again, supporting local.

SPEAKER_01

Absolutely. So those type of events, do they just reach out to you and get something like that set up or is that in place?

SPEAKER_00

Yes, they do. Um, so a lot of times uh they can reach me or they'll come in the store and say, Hey, I want to have a girl's night. Um, and we set that up. Usually it we sit tend to do them on Thursdays has been the time, but we actually do it at a closed time. So usually it's like 5 30 to 7 30. And then we have everything here. We lock the doors for them, they get music, and then we actually do a whole try-on session. And it's so fun. I mean, there's nothing more exciting than shopping with your girlfriends. So yeah, we do that quite a bit, and it's just a really good time.

SPEAKER_01

Love it. Now you mentioned the kind of the trends coming back. It's funny how that was about every 30 years that those happen.

SPEAKER_00

It kind of seems like it's like every 10, but yeah, it is a little, yeah.

SPEAKER_01

Even some of the other stuff from the 90s, like we were talking before, we both had kids around the same age. Yeah. Mine, my older daughter, she's starting to like getting CDs again. Yes, getting the physical media. Yeah.

SPEAKER_00

They are.

SPEAKER_01

They were all when we were younger, yeah, we had our big booklets of CDs and but at some point we got rid of those and went all streaming and now it's going back.

SPEAKER_00

It is. It always does. And I I think that's one thing. Um, I think sometimes we're so excited for new technology and something fresh and new, but gosh, it's so good to just go back. My son just found one of my dance videos and a VHS, and I'm like, I don't, I don't know where to watch it. And my husband's like, well, I'm pretty sure we have them in the basement. So I told him this weekend we'll go through the basement and pull out the VHS recorder so he can, because I don't even think he knows how to use. I mean, he's 10. I don't think he knows. I mean, well, and actually I was laughing because we went to uh eat at the 90s place, and he was like, Oh, DVDs, DVDs, and I was like, Nope, those are CDs, you know. So yeah, um, but everything does come back, and it's so exciting to see though, because I think we are doing it a little bit better, you know, because we learn. Yeah, absolutely. Yeah, it's learning.

SPEAKER_01

No doubt about it. Yeah. So you just mentioned you started in 24, so you're just about to hit two years, right?

SPEAKER_00

Yeah, yeah. So we have our two years coming up, and I cannot be more excited. So we'll probably have a really big bash November 8th, which was also at the West Side Market. Um, we'll be doing gift with purchases and uh having special discounts for our reward members. It's just a good old time. And it's a great way, also, because we also go into holiday spirit in November for a West Side Market. So it kind of gets you ready for you know, all the fun jingles happening in December.

SPEAKER_01

Heck yeah. No, congratulations on that on all those two years. So over the last couple of years, what are some ways that have been most effective for you to grow the business?

SPEAKER_00

I think community that is the number one, and um also just again, community supporting and then referrals. That is the biggest thing. Um, experience is if they enjoyed it, they are so happy and excited to tell their friends. Um, so that has been a huge blessing. I'm also partnering with uh Celeste, she is a partner of mine with the Westside Market. I had always had a background in doing fashion shows and community, and I do stuff at Concordia all the time and get them fashion shows and stuff. Yeah, yeah. And so partnering with somebody who also has the same drive and vision. So she had came to me literally a month after we opened, and she's like, Hey, I know you have some of this background, and I have always had this idea. And I was like, girl, I'm so for it. That was something I had asked when when I signed my lease. Do you care if we have parties and can we do events? And yes, you do what you need to do. I was like, okay. So it's great, again, like I said, surrounding yourself with other people who can motivate you and support you. And really, you're just feeding each other's brains with so many ideas. And I think that that's really helped us also grow as in our business. So I always just tell everybody, and I get asked a lot, how do you think you were able to grow so fast? But I think it's I'm always learning. And I feel like you have to be in network, you have to be out there speaking about your business, talking, and again, getting connected with your consumer. That's why we're all here is the customer journey.

SPEAKER_01

No doubt about it. Now you're talking with Celeste. You guys have created a really cool thing with the West Side Market. Yeah. And you guys have used your skill sets together along with two other people.

SPEAKER_00

Yes, two other people. So it's a group effort for sure.

SPEAKER_01

Really work that out nicely. So let's talk about that for a minute. How's that been going for the first time? They've been great.

SPEAKER_00

Uh well, I mean, I was waiting to see you in the dunk tank. Oh, I know. Yeah, but I also liked the knife ones too. That was that was really fun. But it's been great. You know what? We have had a beautiful season. Again, we're still learning. Um, so we've done some updating with the traffic, which has been a huge win. And we made it a one-way this year. Everybody has liked it. We've also expanded. We added some binners up front so we could have our business partners like Los Altos involved. And it's just been so great to see the community want to support local. It's just really helping other businesses get growth in their business. And then again, they're meeting people. It's so exciting to see. I have a lot of customers who come in and they're like, hey, I want to reach out to that person. I just bought stuff from them. And I love that because it it really means that it's working and they are loving it. Yeah. So it is one of the best things that I am so glad we we have done. And I think we have so much more we can do.

SPEAKER_01

Absolutely. No, it always has a great crowd here, but if you haven't been to one, it's always the second Sunday.

SPEAKER_00

Second Sunday of each month, two to five. And then we always have live music, which is uh just a fun time. But yeah, two to five here at our parking lot, and it has about 50 plus vendors, and it is a very good time.

SPEAKER_01

Yes, indeed. And we're not gonna announce it now, but we might have something to do with it. We might have with uh Westside Marketing. We might have something really cool to do.

SPEAKER_00

I think it's gonna Yeah, I think it's gonna be dope.

SPEAKER_01

So check back for that. Yeah. But Concordia, the uh fashion game tells a little bit more.

SPEAKER_00

Okay, so I actually have another, it's actually coming up here next month. So I get to stylize their um their residents that live there. So I've done uh several actually. Uh I've even traveled to other retirement places and they just want me to stylize and then you know, we have a little mic and a show. And it just, it's a great time. I mean, they it's just it's beautiful. They do, they do sometimes with the walkers, sometimes, you know, and with wheelchair. It's just, it's so fun. And those are the things that I really enjoy. We also have Style of Hope coming up, which is another one. So that one's in September. Um, we just are getting ready to stylize the models for that. I just I love the community aspect. And um, I also do a lot with Children's Miracle Network. And one actually yesterday, one of the ladies that I have worked with for years, I didn't recognize that I hadn't seen her for probably like three years because she's retired. And she was like, Do you remember? And I was like, Oh my gosh. And then I gave her a hug and I was telling her, I've had makes my heart melt, but I've had several of our kids, our Children's Miracle Network kids come in here. And just to see them now being 18 and 19, when they were like three and seven, it's just it, it's so heartfelt.

SPEAKER_01

Yeah, I was gonna say that's about enough to make you know.

SPEAKER_00

I know it is it, but just you know, but those are the things that really just you see it come full picture. And it's it's just a beautiful thing. So that's kind of how we all start. That's kind of how I started getting into a more of the community aspect. And then everybody's always like, Hey, let's do a fashion show. And I'm like, okay, let's do it.

SPEAKER_01

Love it. Yeah. Well, Shana, we've talked a lot of good business stuff so far. Let's flip over to the personal side for a minute. What are some ways you elevate your life personally?

SPEAKER_00

I will say it forever and ever, but I always have to learn. I am a big learner. I love getting online and challenging myself with technology. It is one thing that I think sometimes we know more than we think we do, and we can learn. So, right now I'm in SEO Google training, and it's like been the best thing, and it's helped my business so much. So I just keep talking about it because it's fantastic.

SPEAKER_01

Oh, yeah, and that could be huge for you.

SPEAKER_00

It's been huge. Yeah. Um, we actually just landed ourselves on Walmart, and I am so excited to be able to be fill fulfilling for them. But if I was not out there learning what other people and opportunities, there's so much out there for small businesses. And it's kind of crazy, but these big chains are actually wanting to help small businesses now. And so it's really amazing to see because I felt for a while back during COVID times, it was like competition. Oh, big time. It was like um, but now they're seeing consumers want to shop local. They want to support local. So this is giving back to our community, but also building new customer profiles. So it's a really cool experience to start seeing. But yeah, we we are now on our uh second month and it's been fantastic, just meeting people throughout the world. Um, but yeah, I will say learning. I elevate by continuously learning.

SPEAKER_01

What do you love most about Springfield?

SPEAKER_00

Oh my gosh, the people. I will always say it. Yes. I oh it's a Midwest thing. I don't know, maybe it's just a Springfield thing, but we're always together. If anybody is having a hard time, everybody shows up. And that is what I love about this place.

SPEAKER_01

Yeah, you mentioned a couple of the associations that you work with. Why is it so important as a business owner here locally to be involved in those networking organizations, business associations, all those good things?

SPEAKER_00

Again, it's supporting each other. Um, we're meeting, and again, uh you're learning from other people, and times are tough and they can kind of help you navigate. I think it's just really leaning on each other and meeting new people that can teach you and give you new I fresh ideas and really, again, just supporting.

SPEAKER_01

Yeah, absolutely. Well, before I go to my closing questions here, you want to grab a couple of pieces and show off a few things?

SPEAKER_00

Yeah. So this has been one of our number one pieces. So it looks like a dress. It's actually a romper.

SPEAKER_02

Okay.

SPEAKER_00

And it's adjustable strap, which is huge, so height, and you can go to the bathroom. And I know that it probably doesn't sound big for me, but it is a huge thing for us women. Yeah. The other thing that I have to show, these are our Italy-inspired pants. I see. We have went, I know. Well, I first called them tropical, and then everybody was like, it's like Greece and Italy. So I had to redo the name. But this is like our fifth pack of them. I just ordered more because I went and did a social media live, and then everybody wanted them again. So I just had to order more, but they're so nice because they're breathable and they have pockets and with adjustable waist. It kind of helps with a lot of people. Like they're not actually super long. So this has been our number one. And going into fall, you can easily stick it with a nice blouse. And then the other thing I do need to show you when we were talking about everything coming back. So these are shirt cinchers. Oh. So I know this sounds funny, but they actually help elevate our outfits. So I'm gonna use this behind you to show why women love this. So this actually gives them a waistline.

SPEAKER_02

Oh, yeah.

SPEAKER_00

Without, yeah, I know. And so this is what we're known for, to be very honest. So it goes to the side and it brings in their waist, but doesn't have completely right around. And so, because let's be honest, like a couple of years ago, everything's oversized. Well, now we're starting to do oversize, but we're starting to also go back a little bit to leggings, which is crazy because it's been gone for a while. Skitty jeans. So these were able to add and uh kind of give the woman a waistline without feeling like she's showing her stomach or it's hiding maybe her hips that she doesn't like. And you would be shocked. We threw these like crazy. So uh, but they were they used to be around in the box. They were, absolutely.

SPEAKER_01

So you mentioned you went live and got a lot of traction. Has social media been pretty great for you in terms of this boutique? Because I mean, with clothes, it seems to work out wonderful.

SPEAKER_00

Yeah. So I also have a background. So when I worked at the corporate level, um, I was part of their social selling team. So um there is, I have a lot of knowledge with that. And so it's really important to have that aspect as well. Um, so yeah, we try to go live, we do a lot uh training and seminars and stuff. And uh, we were laughing because we do have one that's gonna come up showing how to use these because sometimes people forget, and it's nice to be able to go back on social media and be like, how do I? Um, because again, everything is on the hows and whys, and that's what I think is really important.

SPEAKER_01

Absolutely. Well, Shana, so much great stuff. Absolutely. I like to close with these last couple of things. Let's give the audience a piece of advice, one on the personal side, one on the professional side to help them elevate their life or business.

SPEAKER_00

Keep learning and take the chance.

SPEAKER_01

There you go. Take the lead. Love it, love it. And is there anything we can do community-wide to help all of us here elevate Springfield and the surrounding community?

SPEAKER_00

Just shop local. Keep supporting.

SPEAKER_01

You know it. Shop local. Shayna, appreciate you having a chance. Absolutely. Come out and visit Shayna. We're out on Isles.

SPEAKER_00

Uh 3278 West Isles, right next to Papo's Cafe.

SPEAKER_01

There you go. And where else should they go to find out all that?

SPEAKER_00

You can go to www. at Shayna Gibbons Keeley.com.

SPEAKER_01

All right. Appreciate it, Shayna. All right. Look back for maybe a collaboration here in a near future. That'd be really cool. But uh in the meantime, we're gonna let Shayna get back to Elevate in Springfield. But for the rest of y'all, we'll be right back. Looking for expert tree care with hometown integrity, look no further than Sangamon Tree Service. They're your trusted local pros, delivering quality workmanship, exceptional customer service, and fair, honest pricing. Every time. Whether it's trimming, removal, or storm cleanup, their team brings professionalism and care to every job, big or small. Call the name your neighbor's trust, Sangman Tree Service. Or visit them today at SangamentTreeService.com. Sangaman Tree Service, rooted in quality, built on trust. Looking for personalized insurance with hometown care, David Hilst, American Family Insurance Agent's here to help you protect what matters most. Your family, your home, and your dreams. Whether it's auto, home, life, business, David and his team are proud to serve the Springfield community with trusted advice and reliable coverage. Local service, real relationships, peace of mind. Call today or stop by their office. They can build your dream protection plan together. Call 217-726-6343. Well, thank you for joining us today, everybody. Appreciate you making us a part of your day. Hey, don't forget while you're out on social, check ours out. You can check my personal one out at RobertFarrell at everywhere. Check out those Elevate Springfield pages, those big dog business coaching pages as well. Check us out over on YouTube. Give us a subscribe, give us a like or a follow on any of those channels. We would certainly appreciate it. So hey, take what you learned today. You bring the discipline and follow through and together. That's right, y'all. We're gonna elevate Springfield. Be great.